On social media Kyle is known as ‘Bare Kiwi’, a friendly guy with a big personality, putting himself in front of the camera to showcase New Zealand to the world, and the world to New Zealanders. With a unique talent for storytelling, Kyle is now recognised as a global influencer, in demand not only in New Zealand but also internationally.
A contract with Tourism Dubai in October 2015 was Bare Kiwi’s first official Influencer campaign. Since then Bare Kiwi has partnered with untold tourism boards to promote them as a destination; Visit California, Banff & Lake Louise Tourism, Destination Canada, Tourism WA, Tourism NT and Tourism New Zealand - to name a few. In addition to partnering with destinations, Bare Kiwi also works with brands affiliated with adventure and travel.
The majority of the content Bare Kiwi produces is in the form of photo and video. Bare Kiwi’s key sponsors, GoPro, Ford and Macpac, also share Bare Kiwi’s content on their own channels, which facilitates reaching a wider audience. Over the years, Kyle’s wife Lisa has become increasingly featured in content. When Lisa accompanies Kyle on trips travel diaries can also be included in the deliverables.
Bare Kiwi’s digital influencing extends to include hosting Instameets and product endorsement through sponsored posts. Brand authenticity is of extreme importance so only products that align with their brand will be considered.
Bare Kiwi has become an integral part of our festival whanau as not only does Kyle make everything he does look so enjoyable, his outputs are second to none. The quality and efficiency of his videos and photographs are fantastic, reflecting his infectious personality and ‘stoke levels’ perfectly. Kyle manages to understand the brief, instinctively taking them to another level through his innate sense of our values. In our view, Bare Kiwi is THE digital influencer to represent our place and we’re very lucky to have him.