What We Do - Barekiwi

Digital Influencer

On social media Kyle is known as ‘Bare Kiwi’, a friendly guy with a big personality, putting himself in front of the camera to showcase New Zealand to the world, and the world to New Zealanders. With a unique talent for storytelling, Kyle is now recognised as a global influencer, in demand not only in New Zealand but also internationally.

A contract with Tourism Dubai in October 2015 was Bare Kiwi’s first official Influencer campaign. Since then Bare Kiwi has partnered with untold tourism boards to promote them as a destination; Visit California, Banff & Lake Louise Tourism, Destination Canada, Tourism WA, Tourism NT and Tourism New Zealand - to name a few. In addition to partnering with destinations, Bare Kiwi also works with brands affiliated with adventure and travel.

The majority of the content Bare Kiwi produces is in the form of photo and video. Bare Kiwi’s key sponsors, GoPro, Ford and Macpac, also share Bare Kiwi’s content on their own channels, which facilitates reaching a wider audience. Over the years, Kyle’s wife Lisa has become increasingly featured in content. When Lisa accompanies Kyle on trips travel diaries can also be included in the deliverables.

Bare Kiwi’s digital influencing extends to include hosting Instameets and product endorsement through sponsored posts. Brand authenticity is of extreme importance so only products that align with their brand will be considered.

Bare Kiwi has become an integral part of our festival whanau as not only does Kyle make everything he does look so enjoyable, his outputs are second to none. The quality and efficiency of his videos and photographs are fantastic, reflecting his infectious personality and ‘stoke levels’ perfectly. Kyle manages to understand the brief, instinctively taking them to another level through his innate sense of our values. In our view, Bare Kiwi is THE digital influencer to represent our place and we’re very lucky to have him.

Rae Baker

Festival Director

Real Journeys Queenstown Winter Festival

Photo & Video Production

While Kyle is a social media influencer, Bare Kiwi can also be contracted to produce photo and video content for commercial shoots. Working with Bare Kiwi on a commercial shoot means that the client receives professionally produced photo and video content, while also reaping the benefit of Kyle's digital influence. Whether it’s in the form of behind the scenes stories from the shoot or sharing of the final video on Bare Kiwi’s channels, the client has access to Bare Kiwi’s audience and this is a key reason why clients choose Bare Kiwi.

For large projects, when necessary, Bare Kiwi will subcontract trusted cameramen and editors to assist with the production. This ensures photo and video content can be captured simultaneously during the shoot and reduces the editing turnaround time.

Previous commercial clients of Bare Kiwi include Tourism New Zealand, NZME, Kiwi Rail, Air New Zealand, Experience Mid Canterbury, Destination Kaikoura, Arrival Magazine, Abel Tasman Sea Shuttle and Kaiteriteri Kayaks.

Bare Kiwi was contracted for their creative approach to producing videos. Kyle is very easy to work with and understands the needs of his clients. We were very impressed at the level of skill he demonstrated and how he approached different aspects of the production. We would certainly use Bare Kiwi for another film shoot.

Bruce Moffat

General Manager

Experience Mid Canterbury

Social Media Workshops

Bare Kiwi can be contracted to work with businesses to develop successful social media strategies for their brands. Kyle conducts Social Media workshops, which cover the evolution of marketing through the rise of social media. His valuable knowledge of how social media works is gained from experience working as both an Influencer and in marketing roles for tourism boards and companies.

Kyle also conducts GoPro workshops where he teaches people how to get the most out of their GoPro. He shares tips on which settings to use as well as how to capture and edit content like he does. Kyle proudly hosted the world's first series of GoPro Experience in November 2018, during which he ran 21 free workshops around New Zealand.

If you want to learn professional tips of the trade and your business needs to get up to speed fast with how social media can work for your business, Bare Kiwi delivers an easy-to-understand, fun, passionate and insightful workshop that helps you go beyond #101 within hours. You’ll be thinking, I wish I knew that two years ago

Lynda Keene

Tourism Specialist

Tourism Business Advice

Guest Speaker

Kyle’s contagious energy and unwavering passion for what he does, paired with the fascinating evolution of Bare Kiwi, has seen him invited to be a motivational guest speaker at numerous events.

Previous guest speaking roles include discussing working with digital influencers and brand partnerships at Visit California’s Influencer Masterclass session; inspiring businesses to be resilient at the Nelson Tasman Chamber of Commerce Aspire Conference; providing pure inspiration at the Backpacker, Youth and Adventure Travel Association (BYATA) Conference.

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