Digital Influencer
Over the last ten years the prolific growth of social media enabled Bare Kiwi to gain a loyal audience that followed their travels. Bare Kiwi is a renowned digital influencer, in demand both domestically and internationally, and has partnered with a prolific number of destinations. Bare Kiwi also works with brands to endorse products affiliated with adventure and travel.
The existing relationships Bare Kiwi has with GoPro, Ford Australia and New Zealand, Jayco New Zealand and Macpac allows their content to reach a wider audience, as Bare Kiwi’s content is often featured on these third-party channels.
A contract with Tourism Dubai in October 2015 was Bare Kiwi’s first official Influencer campaign. Since then Bare Kiwi has partnered with untold tourism boards to promote them as a destination; Visit California, Banff & Lake Louise Tourism, Destination Canada, Tourism WA, Tourism NT and Tourism New Zealand - to name a few. In addition to partnering with destinations, Bare Kiwi also works with brands affiliated with adventure and travel.
The majority of the content Bare Kiwi produces is in the form of photo and video. Bare Kiwi’s key sponsors, GoPro, Ford and Macpac, also share Bare Kiwi’s content on their own channels, which facilitates reaching a wider audience. Over the years, Kyle’s wife Lisa has become increasingly featured in content. When Lisa accompanies Kyle on trips travel diaries can also be included in the deliverables.
Bare Kiwi’s digital influencing extends to include hosting Instameets and product endorsement through sponsored posts. Brand authenticity is of extreme importance so only products that align with their brand will be considered.
